Hearst was a media behemoth to rival the likes of ITV, Channel 4, facebook, and Google - its problem was it didn’t behave like it, relying instead on the fame of its titles. It needed a clear overarching strategy driven by a single Purpose: To give people the confidence to live the life they want to live.
From traditional print publisher to a media power house
Giving a content giant a bold purpose and a vibrant identity, celebrating the parent brand and driving it’s world-renowned titles across all platforms.
A clear overarching strategy driven by a single purpose: To give people the confidence to live the life they want to live.
An identity including a new brand mark, a vibrant colour palette and a striking image library.
The H being the new hero of the brand. A confident mark which also works as a window to all the beautiful content Hearst produces every day
A new image library which covers all content genres
A confident new voice and unique typographic treatment
A new internal culture. A 'starter magazine' for new employees
New brand environments for both of their headquarters
Credits
Agency: venturethree
Creative Director: Regine Stefan