Sustainable nutrition at Nike HQ
Creating two unique destinations for Nike Athletes and the Hilversum community.
The Greenhouse, the first Nike restaurant and the Arena Market, a bustling thoroughfare of multi-cultural nourishment.
Spatial branding / Space graphics / Messaging / Brand collateral / AR
The Greenhouse
An identity inspired by the open architecture of the Greenhouse idea . A stand alone brand, subtly supported by Nike.
Restaurant collateral. Farm to fork nourishment.
A destination within the destination. A space for innovation and collaboration.
Tangible and interactive Design development through browser embedded AR
The Arena Market
An identity celebrating the bustling nature of a market place. Celebrating diverse cultures and flavours.
Credits
Agency: forpeople Amsterdam
Creative Director: Patrick Nial