Rethinking Drinking
Giving a new non-alcoholic spirit brand an identity and bottle that lives up to its’ name.
Meet Optimist Botanicals. Artfully distilled and inspired by the diverse cultures and landscapes of Downtown L.A.
Brand identity / Messaging / Product Design / Packaging / AR / Moving Image / Social Content / Launch
Optimism collides resilience and vulnerability. An identity inspired by the brutalist architecture and delicate foliage of L.A.
Beyond the bottle. Instilling optimism across touchpoints
Ready to sip. The young, sparkling sibling.
Credits
Agency: forpeople Amsterdam
Creative Director: Patrick Nial