Touching billions
Helping the Coca-Cola Company to connect with people across their expansive brand portfolio and across markets.
Product innovation / Packaging / Retail / POS / Campaigns / Art Direction / Consumer Research / Trend and Forecasting / Web and Digital
One brand many worlds
In 2018 Coke combined together their variants into one Coca-Cola brand. Having set a solid base, they wanted to explore new product opportunities. After speaking to people to understand their context and taste two product expansion areas where developed. Ice Cold and Premium Black.
Expansion area 1: Ice Cold
Expansion area2: Premium Black
Coke By You
A campaign across Social, OOH, Packaging, Retail and POS to encourage
customisation of your classic Coca-Cola.
Midnight Coke
A campaign for students in India. Socialising after the ‘nightshift’.
Coke Apparel
Art Direction and Content creation for licensed products and garments
Credits
Agency: forpeople London
Creative Director: Simon Daniel