Reshaping the global food system
Helping the makers of the world’s first slaughter-free hamburger to reshape the global food system
Brand strategy / Messaging / Identity / Art Direction / Go To Market Strategy / Launch Event / Social / Web / Signage / Packaging
Articulating Mission, Vision and Purpose and finding a new vocabulary that speaks to a skeptical audience.
Intensive research in the world of traditional and new meat marketing.
An identity reflecting both, the scientific and human nature of the company.
Social engagement
Brand idea and launch campaign
Launch event
Positive Change AR (Early prototype)
Visualising reduction of water and land usage
Credits
Agency: forpeople Amsterdam
Creative Director: Patrick Nial