
Coca-Cola Freestyle
Connecting Product Design, UX UI and Identity

Heritage in progress
Redefining a Design Icon for the future and capturing the idea of flavour and choice
Product Design / UX UI / Identity / Art Direction / Animation / Film
An intuitive UI representing 200+ flavours

A thirst quenching identity, celebrating choice and flavour.
An identity that flexes to the third-parties who adopt freestyle into their own brand and spaces.
Beyond the restaurant. Embedding Coca-Cola Freestyle in people’s lives
Credits
Agency: forpeople London
Creative Director: Simon Daniel